SMART GOALS

Explained

SMART Goals are specific, measurable, achievable, relevant, and time-bound objectives designed to provide clear direction and criteria for success. Here’s what each component means:

It helps your organization gain insights into their internal and external environments, enabling them to leverage strengths, address weaknesses, capitalize on opportunities, and mitigate potential threats.

A SWOT analysis helps facilitate informed decision-making and strategic planning. Once you’ve completed a SWOT Analysis:

Analyze and Prioritize:

• Specific: The goal is clear and unambiguous, detailing exactly what needs to be accomplished.
• Measurable: There are concrete criteria for tracking progress and determining when the goal has been met.
• Achievable: The goal is realistic and attainable, given available resources and constraints.
• Relevant: The goal aligns with broader business objectives and is meaningful to the organization's success.
• Time-bound: There is a defined deadline for achieving the goal, creating a sense of urgency and timeline for completion.

Using SMART criteria helps ensure goals are well-defined and reachable, enhancing focus and motivation.

Analyze and Prioritize

• Once your goal is defined using the SMART criteria, analyze it further. Identify the resources you'll need and any potential obstacles.
• Prioritize your action steps to ensure a clear path to achieving your objective.

Develop Action Plans For Each Goal. Determine and document how each goal can be achieved.

SMART Goals should be treated like a living document. Review and update it regularly to ensure it reflects the current situation.